When I went to a shore town a couple of weeks ago, I saw a GENIOUS creation. A taffy store on the boardwalk was giving out big air-filled balloons, which looked like their taffy's wrappers. The balloons had their brands color and logo on them. This made people (like me) wondering how the other board-walkers got them. When another person in my family asked, the man said they would only give out the taffy balloons at 8 PM in a corner of the store. Later that day. we went to get a balloon. We were there first. At 8:00 PM there were 2 long lines of people trying to get balloons. Why is this great advertising? Well, it makes people want to go in the store because of the long lines coming out the door and the secretivity of how to get the ballon.